Dial tests take surveys a step further, by using technology to measure emotional responses to stimuli from moment to moment . DBR conducts these tests both online and in person.

Sometimes, the most precise way to measure the impact of a particular message is by isolating the impact. Our control treatment studies involve separating a research population into segments, exposing… read more →

DBR’s telephone interviews target the most representative sample of the population we’re measuring, and are conducted both on landlines and cell phones. In some cases, surveys are conducted entirely on… read more →

Online surveys, conducted on computers and on mobile devices such as tablets and smartphones, provide the advantage of allowing respondents to react to images and videos – something that isn’t… read more →