DBR Role
DBR conducted qualitative and quantitative research online, in person, and by phone, as well as organizing national research studies for foundations and nonprofit clients. DBR also joined the front lines, working on marriage equality campaigns in California, Maine, and Minnesota.
Research Innovation
- Conducted parent and child, husband and wife, and mini-group dyads with small groups.
- Used focus groups and online tests to determine the most effective responses to opponent attack ads.
Impact
Identified message framework (and effective messengers) to argue for marriage equality, as well as determining potential message vulnerabilities and how best to counteract them.