DBR offers a growing menu of online services, incorporating both qualitative and quantitative methodologies while maximizing the demographic and geographic pool of research targets.
Through the use of discussion boards, online communities, social media recruits, social media monitoring, and longitudinal panel studies, we are constantly exploring the evolving ways in which people communicate and engage with others.
By capitalizing on the expanding population of people who engage and communicate primarily online, we can understand their needs and preferences with more accuracy. And we can obtain new insights that go beyond traditional surveys and focus groups.