Will has developed innovative research methodologies with DBR since 1999, merging qualitative research with predictive analytics, to optimize television and online ads and political messaging. He conducted research for the Obama 2008 and 2012 campaigns, as well as for the Obama White House. In 2012, he initiated the first online research community used in a presidential campaign. His research findings have appeared in various national media outlets.
Will spends his downtime in the water, swimming and bodysurfing. He earned his MA in politics from Lehigh University.